Gadi is one of the two General Partners of JVP (Jerusalem Venture Partners). With his strong background in media-related software and internet based R&D organizations, Gadi oversees and leads JVP’s investments in the areas of media, web, gaming and applications. Gadi serves as a board member of Cyber-Ark, having orchestrated the most recent investment round by JVP, as well as Siano Mobile, Funtactix, ComQi and Playcast. Gadi’s track record in the digital media space has provided him with strong domain expertise in both the consumer infrastructure world and the needs of service providers. Prior to JVP, Gadi was Corporate VP of Product Marketing and a member of the executive committee of NDS, a leader in digital pay-TV systems, supporting some of the largest digital broadcast platforms such as DIRECTV, BSkyB, Canal Digital and more. In recent months it was announced that Cisco Systems acquired NDS for $5 bn. At NDS, Gadi established the business of digital interactive TV in the late 90s, catering to the likes of Sky Sports, MTV, Discovery, QVC and other leading TV channels. Prior to NDS, Gadi held a variety of positions in software and Internet-based R&D organizations, including Director of Product Marketing at ServiceSoft Corp. Gadi holds a BSc in Computer Science and Mathematics, as well as an Executive MBA, from the Hebrew University.